That means my dreams of an Agent Coulson figure are all but crushed. I guess he could go into both the Avengers and Spider-Man Play Sets though, since he is in both of those shows (to my knowledge, I know he's in Ultimate Spider-Man but I don't watch Avengers Assemble).
Never trust a hug. It's just a way to hide your face.
Also, when asked yesterday if Coulson was playable, someone in Disney (probably JV) replied: "It's on the list". So I would say that Coulson is very likely. I would say he is probably even the next marvel character to be announced.
^i thought that at first too, but if you actually click on the link, JV's exact words are "there will be no marvel toy box only characters". The will part basically confirms that.