Disney Infinity Magazine!
Posted: Thu Dec 05, 2013 3:56 pmChildren's publisher Egmont is to launch a monthly magazine based on Disney's new interactive video game, Disney Infinity. The first issue, selling for £3.99, is due out in February 2014.
The company sees this extension of a games brand into a print magazine as "part of Egmont's strategy to get boys reading."
Egmont's Laura Adnitt says the magazine "will allow us to extend our hugely successful boys portfolio, bringing our readers a snapshot of the Disney Infinity universe.
"It will be full of story-driven adventures, perfect for fans looking for ways to become experts and extend their enjoyment of the game and their collection."
It is the latest example of a trend in which publications are created on the back of popular games. Others include the All About Angry Birds magazine, which went on sale in October, and a series of books about Minecraft. Egmont's boys' title, Toxic, also carries gaming content.
Egmont, which was founded in Denmark, is a private company owned by a charitable foundation.
SOURCE: the Guardian
The company sees this extension of a games brand into a print magazine as "part of Egmont's strategy to get boys reading."
Egmont's Laura Adnitt says the magazine "will allow us to extend our hugely successful boys portfolio, bringing our readers a snapshot of the Disney Infinity universe.
"It will be full of story-driven adventures, perfect for fans looking for ways to become experts and extend their enjoyment of the game and their collection."
It is the latest example of a trend in which publications are created on the back of popular games. Others include the All About Angry Birds magazine, which went on sale in October, and a series of books about Minecraft. Egmont's boys' title, Toxic, also carries gaming content.
Egmont, which was founded in Denmark, is a private company owned by a charitable foundation.
SOURCE: the Guardian
